Legacy Gym

Logo and Brand Identity Design

Introducing Legacy Gym -- a state-of-the-art fitness center that offers world-class training in Taekwondo, Calisthenics, and Gymnastics.By synergizing traditional fitness with modern techniques, Legacy Gym will emerge as the go-to destination for individuals seeking physical and mental transformation.

Our carefully crafted logo and brand identity stand as a testament to the transformative potential within every workout, inviting all to contribute to the ongoing narrative of strength, success, and enduring legacy.

Designing the Brand

Logo Design

Logo: Reflecting the idea of flexibility and movement transmitted in the Gym, a fusion of modern and traditional elements, representing dynamism and heritage.

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Logo Versions

Isotype

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Copyrights

Typefaces

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The primary English typeface is
Futura. This is used in printed material and Social Media designs.

Futura Normal is for body copy. Futura Medium is for Sub-headings.
Futura Bold is for Headings.

The Secondary English typeface is Charles Sebastian, which is used for artistic purposes.

Color palette

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The color palette is grounded in Blue, which is often chosen for its associations with calmness, focus, and stability. It creates a serene and refreshing atmosphere, fostering concentration during workouts. Additionally, the color's aesthetic appeal contributes to an inviting gym environment.

It is complemented with two colors built on neutrality, indifference, and modesty rooted in the use of Grey and White.

Interior Design

To ensure coherence between the interior design and branding, we crafted signs in various forms, including neon lights, acrylic signs, and wall drawings.

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