APEX ENGINEERING

Brand Identity Design

Introducing APEX, the crucible where bold ideas and visionary designs forge the future. APEX is dedicated to challenging the norms of construction and design, striving to transform ordinary spaces into remarkable landmarks.

Our carefully crafted logo and brand identity reflect APEX’s vision of merging artistic flair with functional excellence, creating environments that resonate with a sense of luxury & personal expression.

Designing the Brand

Logo: This logo seamlessly combines the sophistication of APEX as a unified entity with the distinctive characteristics of each specific business line under the APEX umbrella. Careful attention has been given to the choice of font style, colors, and symbols, creating a design that captures both the overall elegance and the individuality of each business segment.

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Logo Anatomy

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Arabic Logo

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Logo Versions

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Business Lines Logos

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Typefaces

English Typeface

The Display Typeface is Acherus Militant.

Used Bold in headlines exclusively to bring forth our brand personality. Used in Uppercase only.

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Looking for the best social media marketing agency for interior design marketing strategy? DPL Trifid Media and Bukhash Brothers, social media marketing and branding businesses marketing strategy social media marketing

Arabic Typeface

The Arabic Typeface is DIN Next Arabic. It aids in readability and Arabic numbers support and should be used for all Headlines and Body Copy communications.

Color palette

Primary Colours
APEX primary color palette is built on the neutrality, indifference and modesty rooted in the use of Grey.

Secondary Colours
APEX secondary color palette was designed to complement APEX Primary color palette and to reflect the environment of each Business Line.

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Illustration Style

Team Members
Creating and illustrating the APEX team was possible thanks to DPL's unique artistic touches.

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Branding Kits

APEX Branding kit consists of assets and printout elements that are provided to the team members, listed in imagery that make up APEX’s personality, its look and feel.

Banner Design

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In minimalist architecture, design elements strive to convey the message of simplicity. The basic geometric forms, elements without decoration, simple materials and the repetitions of structures represent a sense of order and essential quality. The movement of natural light in buildings reveals simple and clean spaces.

Reflecting APEX’s image in minimalism & excellence, we have put together this concept, adding marketing messages in a matching font style and APEX color palette.

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